Reputation Revenue Calculator
CXP — Guest Experience Platform

How much is your reputation
worth in revenue?

Every point you gain in online reputation translates directly into higher room rates and more bookings. Enter your current score and your goal to see the revenue opportunity.

🎓 Based on Cornell University research: A 1-point increase in online reputation score drives a 0.89% ADR increase, 0.54% occupancy lift, and 1.42% RevPAR gain. Anderson, C.K. (2012). Cornell Hospitality Report, Vol. 12, No. 15.
1 — Your reputation scores
0
78Current
85Target
100
+7 point opportunity
Your current online reputation score
Average across all review sources — TripAdvisor, Google, Booking.com, etc.
78
050100
Where do you want to be? Your goal
Set your target reputation score
85
050100
2 — Your portfolio
Total rooms across your portfolio
Average occupancy rate
70%
20%100%
Average room rate per night
€
Your estimated annual revenue opportunity
ADR increase
—
The direct pricing power you gain from a higher reputation score.
Occupancy lift
—
Higher scores attract more bookings at full rate — less discounting needed.
Total annual revenue gain
—
Combined ADR and occupancy uplift — what your reputation is worth in euros.
Source: Anderson, C.K. (2012). "The Impact of Social Media on Lodging Performance." Cornell Hospitality Report, Vol. 12, No. 15. Study analysed 31,000+ monthly observations across 11 major markets. Read the full report →
See how TrustYou improves your score →

Estimates are for illustrative purposes only. Based on Cornell University research benchmarks; actual results vary by market, property type, and review volume.