Engagement Score
Behavioral
Marketing Event
Limit: +/- 40 pts
Group subtotal: 0 / 40
Attended marketing event
Webinar, tradeshow, workshop, etc.
×
+15
Form Submissions
Limit: +/- 40 pts
Group subtotal: 0 / 40
Contact Us form
Form name = "Contact Us"
+25
Kontakt page form
Page title = "Kontakt - TrustYou"
+25
Contact page form
Page title = "Contact - TrustYou"
+25
Demo request form
Page title = "Demo - TrustYou"
+30
Marketing Email
Limit: +/- 10 pts
Group subtotal: 0 / 10
Opened email
Any marketing email open
×
+1
Clicked link in email
Any link click in marketing email
×
+2
Page Visits
Limit: +/- 15 pts
Group subtotal: 0 / 15
Visited /pricing
URL path = /pricing
×
+1
Visited /about
URL path = /about
×
+1
Fit Score
Firmographic
Company Fit
Limit: +/- 100 pts
Group subtotal: 0 / 100
Industry match
Hospitality, Hotels, Travel, Tourism, DMO, Tourism Association
+25
Number of Properties known
Property count field is populated
+5
Org Type: Independent
Single Hotel, Hotel, Restaurant
+5
Org Type: Multi-property
Management Company, Multiple Hotels, Hotel Chain
+10
Associated company industry
Info Services, Commercial RE, Software, IT, Hospitality, etc.
+5
Functional Fit
Limit: +/- 100 pts
Group subtotal: 0 / 100
C-level / Director title
General Manager, Director, Chief, CEO, CFO, CMO, CTO, COO
+20
Relevant department
Marketing, Revenue, Operations, CRM, Customer Experience, Partnership
+5
Manager / Lead level
Title contains Manager or Lead
+10
Product Fit
Limit: +/- 100 pts
Group subtotal: 0 / 100
Product Interest known
Product Interest property is populated
+10
Negative Fit
Limit: +/- 100 pts
Group subtotal: 0 / 100
Lead Status: Disqualified
Contact has been disqualified
-50
Unfit title
Intern, Student, Freelance
-10
Email Opt Out = Yes
Contact opted out of email
-20
Unsubscribed from all email
Global email unsubscribe = True
-20
HeyReach Positive Reply
No group limit set
Group subtotal: 0
Lead Source Detail = Outbound Email
Positive reply from HeyReach outbound
+40