Manuela Erlemann
EMEA VP of Sales and Operations
Catalina Brinza
Digital Marketing Manager
In this live session with our VP of Sales & Operations, Manuela Erlemann, we discuss the trends and insights into EMEA travel and hospitality. We look at the most relevant data from our EMEA and DACH Review Insights Reports. Here are 3 key findings from our interview*:
312.2 mln
million international tourist arrivals have been recorded for the EMEA region. This represents 75.2% of the number of arrivals worldwide.
With the highest number of international tourist arrivals, some of the key elements that contributed to the region recovering at a faster pace were the (1) highest vaccination rate in Europe, (2) the unprecedented growth of domestic travel, and (3) intra-regional travel for Europe and the Middle East.
We call them impact scores and they represent a series of well-defined categories that influence the performance score of a hotel.
First in our top – Service – highlights how much attention guests pay to the way they are treated by the staff. Hence, refining the guest experience remains a top priority.
Second in our top – Hotel – emphasizes that guests perceive more than ever the place they are staying at as a source of comfort, security, and relaxation.
Third in our top – Management – proves that implementing best practices within the internal team will also positively influence the communication with guests and ultimately, a hotel’s reputation.
Usage of Data and technology has proven to be the safe way to move forward and focus on what matters most: the human connection. Hospitality is all about emotion and creating a genuine connection with the guests. A people-first, technology-second approach will make your guests happier and more willing to return back.
Curious to explore more insights? Watch the full video below.
*Complete data with sources is available in our Review Insights Reports.