ROI Calculator
Sales Tool · Business Impact Estimator

What could TrustYou be worth to your business?

Select one product or all three and see a grounded estimate of the annual revenue and cost impact — updated live as you go. Pre-filled with an example property; edit any field to match yours.

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Customer Experience Platform (CXP)
Reputation management · Review responses · Score improvement
0
78Current
85Target
100
+7 point opportunity
Reputation scores
Current online reputation score
Average across TripAdvisor, Google, Booking.com, etc.
78
050100
Target score Goal
Where you want to be within 12 months
85
050100
Portfolio
Number of hotels
Properties in the portfolio
Average rooms per hotel
Typical room count at one property
Average occupancy rate
70%
20%60%100%
Average room rate per night (ADR)
€
Review response efficiency
Annual review volume
Total reviews received across all platforms per year
Staff hourly rate (review response team)
€
Fixed assumptions
Current response time per review5 min
Response time with TrustYou2 min
Time saved per review3 min
Efficiency realisation factor80%
Research basis — Cornell University (2012)
ADR increase per 1-point score gain0.89%
Occupancy lift per 1-point score gain0.54%
Conservative dampener applied50%
Customer Data Platform (CDP)
Guest data unification · Direct booking uplift · OTA commission reduction
Booking volume
Annual total bookings
All bookings — direct and OTA combined
Average booking value
Revenue per booking (not per room night)
€
Direct booking shift
Current direct booking share
% of bookings through direct channels today
30%
0%50%100%
Target direct booking share Goal
Realistic 12–18 month target
40%
0%50%100%
Average OTA commission rate
18%
8%20%35%
Fixed assumptions
Realisation factor applied55%
What is measuredCommission saving on shifted bookings
TrustYou Agent
24/7 inquiry handling · After-hours booking capture · Operational efficiency
Inquiry volume
Number of properties
Guest inquiries per property per month
Email, chat, web form inquiries combined
200
101,0002,000
Staff cost
Hourly rate — inquiry-handling staff
€
Fixed assumptions
Avg handling time per inquiry today8 min
AI resolution rate65%
Staff reallocation factor40%
After-hours booking capture
After-hours inquiry share
% of inquiries arriving outside staffed hours
30%
5%30%60%
Average booking value
Revenue per inquiry that converts to a booking
€
Fixed assumptions
After-hours booking conversion rate10%
Conservative factor applied60%
Estimated annual impact
CXP — Guest Experience
Reputation revenue uplift —
Review response savings —
CXP total —
CDP — Customer Data Platform
OTA commission saving —
CDP total —
TrustYou Agent
Operational cost savings —
After-hours revenue capture —
TrustYou Agent total —
Total estimated annual impact
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CXP revenue figures are based on Cornell University research (Anderson, 2012): a 1-point reputation score increase drives a 0.89% ADR gain and 0.54% occupancy lift, measured across 31,000+ hotel observations. Read the study →
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For illustrative purposes only. Based on industry research and typical TrustYou customer outcomes. Actual results vary by property, market, and implementation.