Direct Revenue Opportunity Calculator
For Hotel Groups & Management Companies

Calculate Your Direct
Revenue Opportunity

See the combined value of personalised campaign revenue uplift and commission savings when you shift guests from OTA dependency to direct relationships — powered by a unified guest data platform.

1 — Your portfolio today
How many hotels do you manage?
Total rooms across your portfolio
Average occupancy rate
70%
20%100%
Average room rate per night
2 — Your channel mix
Share of bookings through OTAs today
Booking.com, Expedia, etc.
55%
0%100%
Average commission rate you pay to OTAs
Typically 15–25% per booking
18%
5%30%
Direct booking engine cost per booking
As a % of booking value
2%
0%10%
Your direct booking target Your goal
What share of bookings do you want to come direct?
65%
0%100%
Your current direct share is 45%. The gap is what we calculate the commission savings from.
Your estimated annual opportunity
Revenue uplift from personalisation
Fill in your portfolio details to see your personalised revenue opportunity.
Commission savings
Based on shifting a portion of OTA bookings to your direct channel.
Net benefit — annual estimate
Revenue uplift + commission savings, net of direct booking engine costs.
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Estimates are for illustrative purposes only and vary based on property mix, market conditions, and platform investment costs. Revenue uplift benchmarks based on hotel CDP deployments.