Know your guests better every week.
Practical thinking on reputation, guest data, and AI, written for the people who actually run hotels.
The Midnight Booking Problem: What Happens When Guests Visit Your Website After Hours? (EN)
It's 11:47pm on a Tuesday. A business traveler in Singapore is comparing hotels for next week's conference. She's narrowed it to two properties, ...
Why 45% of Hotels Still Can't See Their Guests: The Data Fragmentation Problem
Every Monday morning, a marketing manager at a 20-property hotel group opens five tabs: PMS export, booking engine report, email campaign dashboard, ...
OTA Dependency Is a Margin Crisis — Here's What Progressive Hotels Are Doing About It
Every revenue director knows the number. It shows up on the monthly OTA commission statement: 15% on a good day, 25% on a bad one. For a mid-market ...
Your Mailchimp Is Only As Good As Your Guest Data
TL;DR Hotels invest in great email tools like Mailchimp, but most campaigns underperform because the guest data feeding them is incomplete, ...
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