Stop sitting on data you can't use, and start driving direct bookings. TrustYou CDP unifies your PMS, OTA, and email data into one profile you can activate.
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PMS export, booking engine CSV, review platform pull, Mailchimp dashboard. Merge in a spreadsheet. Send the deck. Repeat next Monday.
Your tool can split by country and birthday, and that's about it. So leisure guests get the corporate offer, lapsed guests get the loyalty re-up, and open rates tell the story.
You know the campaigns worked. You can't prove which ones drove the bookings. The leadership question lands first, the answer comes a week later.
CDP is built for the marketer who wants modern data infrastructure and the freedom to keep their email tool. Pull every guest signal into one profile, build segments by behavior, and push them straight into Mailchimp, HubSpot, or Salesforce Marketing Cloud. Then see exactly which campaign drove which booking.
CDP unifies records from your PMS, booking engine, email platform, review platform, and on-property data into a single guest profile. Duplicates are deduplicated, preferences are preserved, sentiment from CXP is layered in. The "spreadsheet merge" that used to take half your Monday stops being a job. It becomes a query you run when you need an answer.
See the unified profile in action →Build segments in CDP using behavior, stay history, sentiment, or any custom field, then activate them in Mailchimp, HubSpot, or Salesforce Marketing Cloud in one click. Last-click attribution ties every booking back to the campaign and segment that produced it, so when leadership asks which campaign moved revenue, you have a defensible answer the same day.
Explore activation & attribution →Reservations, OTA, email and review data merge into one guest record, so the Monday report stops being a job.
With CDP
Split guests by behavior, stay history or sentiment, then push the list into Mailchimp, HubSpot or Salesforce Marketing Cloud.
With CDP
Last-click attribution ties each booking back to the campaign and segment that drove it, so budget defense takes minutes, not days.
With CDP
Segments enriched with review sentiment from CXP find guests ready to book direct, before the OTA takes its cut.
With CXP
CDP pulls guest data from reservations, OTAs, email and reviews into one profile, kept current automatically.
Split guests by behavior, stay history or sentiment from CXP, no separate tool or IT ticket required.
Push the segment into Mailchimp, HubSpot or Salesforce Marketing Cloud, then see which campaign booked which room.
A unified profile is only as valuable as what you do with it. The other three TrustYou products plug into CDP to enrich segments with sentiment, activate offers in real time, and convert demand on the OTA pages where bookings actually happen.
CXP feeds review and survey sentiment into every guest profile. Build a segment of "happy first-time leisure guests" or "service-recovered returners," and run a campaign no list-only CRM can match.
When a guest replies to your email or messages on WhatsApp, TrustYou Agent picks it up with full CDP context. Personalized offers get answered, upsells get closed, and the conversation feeds back into the profile.
The KPIs your role is judged on map directly to revenue, retention, and budget defense. Here are the benchmarks marketing teams use to justify a CDP investment and prove it after launch.
Now market to it.
See your PMS, OTA, and email data unified into one guest profile.
