Hotels tell us their PMS, CRM, and review data work in silos and don't flow back into each other. TrustYou CDP pulls every signal into one unified guest profile, activates segments in Mailchimp or HubSpot, and attributes every booking back to the campaign that drove it.
%201.png){kind=logo}
%201.png)
PMS export, booking engine CSV, review platform pull, Mailchimp dashboard. Merge in a spreadsheet. Send the deck. Repeat next Monday.
Your tool can split by country and birthday, and that's about it. So leisure guests get the corporate offer, lapsed guests get the loyalty re-up, and open rates tell the story.
You know the campaigns worked. You can't prove which ones drove the bookings. The leadership question lands first, the answer comes a week later.
CDP is built for the marketer who wants modern data infrastructure and the freedom to keep their email tool. Pull every guest signal into one profile, build segments by behavior, and push them straight into Mailchimp, HubSpot, or Salesforce Marketing Cloud. Then see exactly which campaign drove which booking.
CDP unifies records from your PMS, booking engine, email platform, review platform, and on-property data into a single guest profile. Duplicates are deduplicated, preferences are preserved, sentiment from CXP is layered in. The "spreadsheet merge" that used to take half your Monday stops being a job. It becomes a query you run when you need an answer.
See the unified profile in action →Build segments in CDP using behavior, stay history, sentiment, or any custom field, then activate them in Mailchimp, HubSpot, or Salesforce Marketing Cloud in one click. Last-click attribution ties every booking back to the campaign and segment that produced it, so when leadership asks which campaign moved revenue, you have a defensible answer the same day.
Explore activation & attribution →A unified profile is only as valuable as what you do with it. The other three TrustYou products plug into CDP to enrich segments with sentiment, activate offers in real time, and convert demand on the OTA pages where bookings actually happen.
CXP feeds review and survey sentiment into every guest profile. Build a segment of "happy first-time leisure guests" or "service-recovered returners," and run a campaign no list-only CRM can match.
When a guest replies to your email or messages on WhatsApp, TrustYou Agent picks it up with full CDP context. Personalized offers get answered, upsells get closed, and the conversation feeds back into the profile.
The KPIs your role is judged on map directly to revenue, retention, and budget defense. Here are the benchmarks marketing teams use to justify a CDP investment and prove it after launch.
Start the week with one guest you can actually market to.
Book 30 minutes with a TrustYou CDP specialist. We'll map your current stack against a single guest profile, show you what activation in Mailchimp or HubSpot looks like with your real data, and quote the cost difference vs your current vendor.
