ITB Berlin Panel Discussion: Stars Or TrustScore? One Approach In Mecklenburg-Vorpommern

In the tourism industry, ratings about products and services are either based on stars or customer evaluations which are converted into a TrustScore. At this year’s ITB Berlin, our partner Mecklenburg-Vorpommern invited us to join a panel discussion to give valuable insights about the topic of guest feedback and review marketing. The discussion included the following questions:

How has Mecklenburg-Vorpommern been using customers’ ratings information? How are tourism products customized, and what characterizes innovative quality management? And: to what extent is it possible to professionalize weaker providers as well?

Panel guests:

• Claudia Gilles, CEO, German Tourism Association (DTV)
• Harald Machur, Head of the Quality & Sustainability Department,
• Mecklenburg-Vorpommern Tourist Board
• Michael Menzel, Chief Revenue Officer, TrustYou GmbH
• Cornelius Obier, Managing Director, PROJECT M GmbH

We were very excited to be part of this discussion! Check it out: