Showing 35 articles in Best Practices
Clear filtersUnderstanding Which Hotel Attributes Prompt Travelers to Book
Review data has a significant impact on travelers’ booking decisions. In fact, 95% of travelers read reviews, according to a recent TrustYou study. ...
Travel Review Innovation: From User Experience to Guest Experience
Let’s talk about innovation. Specifically innovation and travel reviews. We all know by now that travel reviews are fundamental to the travel ...
Five Tips for Creating Guest Surveys That Deliver Results
Surveys can be an invaluable tool to increase guest feedback, and, in the long term, they can serve to improve review ratings. The catch is ensuring ...
How Petit Palace Hotels Uses Guest Survey Feedback to Improve the Guest Experience
Edurne Vázquez, Strategic Projects Director at Petit Palace Hotels shares the company’s success using TrustYou’s surveys as part of its online ...
Increasing Mobile Bookings in 2015
The November 2014 World Travel Market Global Trends report projects that mobile bookings will account for 35% of online bookings by 2018, and this ...
How Facebook Reviews Contribute to Mövenpick Hotels & Resorts’ Stellar Online Reputation
Paul Mulcahy, Senior Vice President Commercial at Mövenpick Hotels & Resorts shares insights about how Facebook reviews factor in to the ...
How to Make the Travel Research Process More Efficient So You Can Close the Deal
Not that long ago, a conversation about travel marketing was focused on analytics—pages per visit, time on site, content engagement, and so forth. ...
Understanding Bad Reviews To Increase Your Hotel’s ROI In 2015
Here’s what we know about travel reviews as 2014 comes to a close: they matter. A lot. There are plenty of stats out there that show positive reviews ...
Huge Review Volume = Big Time Investment?
The Atlantis Shares Insights On How It Manages Its Online Reviews to Maintains Exceptional Quality and Service
Millennial Travelers: Connected and Candid
While the tail end of the Millennial generation is teenagers, most of them are now in their 20s and 30s. That means they’re coming into their ...
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