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Is reputation the key to loyalty?
This weekend, I bought some new kitchen appliances and was automatically signed up by the sales person for yet another loyalty program with a ...
Customer Success: How B&B HOTELS Uses TrustYou To Gain More Reviews and Customer Feedback
Founded in 1990 by the French company Galaxie S.A., B&B HOTELS is the third largest budget hotel chain in France, with over 230 hotels in France ...
Go Ahead, Reach Out: Hotel Surveys Increase Review Scores & Volume
A hotelier once expressed resistance to me regarding post-stay guest surveys; he said it risked the hotel becoming a nuisance. Of course, he was of ...
Understanding Which Hotel Attributes Prompt Travelers to Book
Review data has a significant impact on travelers’ booking decisions. In fact, 95% of travelers read reviews, according to a recent TrustYou study. ...
Travel Review Innovation: From User Experience to Guest Experience
Let’s talk about innovation. Specifically innovation and travel reviews. We all know by now that travel reviews are fundamental to the travel ...
Using Travel Reviews In Your Hotel’s Content Strategy
Have a look at any hotel marketing strategy, and the words content marketing will appear with almost 100% certainty. In 2015, content marketing is ...
Five Tips for Creating Guest Surveys That Deliver Results
Surveys can be an invaluable tool to increase guest feedback, and, in the long term, they can serve to improve review ratings. The catch is ensuring ...
Travel Review Data: What Hotels Can Do With It
A recent TripAdvisor report indicates that 60% of hotels are increasing their investment in online reputation management in 2015. What this means is ...
How Petit Palace Hotels Uses Guest Survey Feedback to Improve the Guest Experience
Edurne Vázquez, Strategic Projects Director at Petit Palace Hotels shares the company’s success using TrustYou’s surveys as part of its online ...
How Facebook Reviews Contribute to Mövenpick Hotels & Resorts’ Stellar Online Reputation
Paul Mulcahy, Senior Vice President Commercial at Mövenpick Hotels & Resorts shares insights about how Facebook reviews factor in to the ...
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