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Millennials Are Choosing OTAs – How Can Reviews Influence Their Decisions?
It has become pretty clear by now that millennial travelers are here to stay. Sure, Gen Z is quickly catching up, but millennials are still leading ...
How to Achieve Organizational Change through Customer Feedback
Organizational change CAN be achieved through customer feedback, that is why hotels must look into ways to collect information from your guests. ...
Tips For Incorporating Reviews Into Your Hotel Marketing Strategy
In today’s business world, when taking into consideration the connectivity of people and the mobile-first society, it’s safe to say that guest ...
Motel One Fulfills Guest Expectations with Guest Satisfaction Surveys
Post-stay feedback surveys are one of the most effective feedback channels and are the easiest way to get direct insights about guest experiences.* ...
[Infographic]: An Analysis of Hotel Guest Conversations
Engagement is on the rise between hotel staff and guests through messaging services as conversations increasingly move digital and mobile. Recording ...
Hotel Case Study: How One Hotel Group Leveraged Guest Feedback to Increase Bookings
Three years ago, Petit Palace Hoteles, a young, modern hotel chain located in Spain, made the decision to utilize guest feedback to improve guest ...
Win Direct Bookings with Post-Stay Feedback
In our ongoing blog series, we have already discussed how hotels can drive direct bookings during the search and booking and onsite experience phases ...
The Future of Guest Feedback: Proactive vs. Predictive Experiences
In every area of business, being proactive beats being reactive. For example, if investors can follow the ebbs and flows of the stock market, they ...
How to increase direct bookings with targeted review content
OTA’s significantly changed the travel industry with pricing transparency and a large selection of accommodations. Yet they pose a huge challenge to ...
Is Amazon Too Late to the Fake Review Crack Down?
Articles about how to spot a fake travel review are a dime a dozen, but in this consumer-driven, instant-access economy, the onus simply can’t be on ...
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