For DMO and tourism board leaders

Prove your destination's value with data, not guesswork.

TrustYou tracks sentiment across every property in your destination and benchmarks it against competing regions, so funding conversations start from evidence instead of anecdote.

Destination Intelligence · Adriatic Coast
81
Destination sentiment score
↑ +3 vs. last quarter
Coastal views Local cuisine Transport access
Adriatic Coast (you) 81
Neighboring Region A 76
Neighboring Region B 74
Alert: sentiment dip detected, transport, last 7 days
142 member properties · updated weekly Verified · 80+
B&B Hotels Dalata Motel One First Hotels Leonardo Hotels Mandarin Oriental Meininger Pan Pacific Rosewood Taj Hotels Thon Hotels Valamar
The mandate

What a destination insights team is actually responsible for.

Every property · every region

Sentiment that only surfaces after the annual audit

Most destinations still learn how travelers feel through periodic surveys and annual reports, months after the sentiment actually shifted. By the time a reputation problem shows up in a report, the moment to respond to it has often already passed.

With TrustYou Meta ReviewSentiment across every property and region updates weekly, so shifts show up in weeks, not once a year.
Region vs. region

Comparing destinations that all measure things differently

Every neighboring destination runs its own survey, on its own schedule, with its own definition of satisfaction, which makes an honest comparison almost impossible. A board asking how you stack up against the region next door deserves a real answer, not two incompatible spreadsheets.

With TrustYou Meta ReviewEvery destination is scored with the same methodology, so a benchmark against the region next door is finally a fair one.
Board room · budget season

Defending a budget with a story instead of data

Funding conversations increasingly ask a DMO to prove its impact, not just describe it, and nearly half of DMOs report real funding risk within three years. A board that hears an anecdote where it expected a number rarely renews the same budget twice.

With TrustYou Destination IntelligenceSentiment and benchmark data become the evidence a funding conversation actually needs.
TrustYou Meta Review

One data layer covering every property your destination has to offer.

TrustYou Meta Review aggregates verified reviews across your entire destination, every member property, every region, into the sentiment, scores, and summaries your team, and your members, can act on.

Destination Coverage · Live Rollup
Coverage 1.7M accommodations · 165 countries Global
Members 142 properties rolled into one score Live
Refresh Sentiment recalculated every week Weekly
One data layer · every property, every region.
Feature 01 · Destination coverage

Every property in your destination, one data layer

TrustYou's review database covers 1.7 million accommodations across 165 countries, so your destination's sentiment picture is never limited to the handful of properties that happen to run their own review software. Category scores and rankings roll up from every member property into a single destination-wide view, refreshed weekly instead of once a year.

How the TrustScore works →
AI Summary · Multi-language
"Visitors consistently highlight the old town's walkable streets and coastal dining, with transport access as the one recurring concern."
EN DE JA +20
Verified Ready to embed on your destination site or member directory
Feature 02 · AI Summaries

Summaries and scores your channels can put on the page

AI-generated summaries and verified scores are available in 23 languages, ready to embed on your destination website, member directory, or visitor app. A traveler comparing three towns in your region sees the same credible signal on every page, in whichever language they read in, without your team writing a single summary by hand.

Explore Meta Review →
Beyond Meta Review

The rest of the platform, built for a destination.

Once destination-wide sentiment is in one place, two more tools put it to work, for your team and for your members.

Destination Intelligence (CXP Analytics)

Monitor sentiment and benchmark your destination

Destination Intelligence turns every review across your destination into one dashboard: sentiment trends, top themes, and a benchmark against competing destinations, using the same methodology everywhere.

Destination Concierge (TrustYou Agent)

Answer traveler questions, in any language, all day

Destination Concierge answers visitor questions about your destination around the clock, in any language, so a question asked at 2am gets as real an answer as one asked at the visitor center at noon.

Meta Review widgets and data feeds

Give member properties the same data you have

Widgets and data feeds bring verified scores and AI summaries to member hotels and to your own destination site, so the whole destination benefits from one shared, credible data layer.

The numbers

The case for destination intelligence, in numbers.

Boards, funders, and travelers are all making decisions about your destination right now, whether or not you have the data to shape them.

57.8%
Of American travelers avoid destinations
Over safety and reputation concerns. Meeting planners are just as sensitive: 82% have reconsidered a destination over reputation issues. Destinations International, "Destination Reputation" report, with Future Partners, 2025.
42%
Of DMOs report real funding risk
43%
Of surveyed DMOs have no system
Operate with no destination management system at all. Institute of Tourism, HES-SO Valais-Wallis, 2026.
$11.6T
Global travel and tourism GDP
Contribution in 2025, 9.8% of the world economy. WTTC, 2025.
Ready When You Are

See your destination, clearly.

Sentiment, benchmarks, and answers, in one place.

Talk to partnerships to see Destination Intelligence, Destination Concierge, and Meta Review built around your region.

Talk to partnerships