For independent hotels

Run your reputation like a big brand, solo.

TrustYou CXP handles the review replies and reporting a corporate office would normally staff for, so one owner running several properties keeps up without a back office.

Property dashboard · Riverside Inn · Today
Reviews received today 14 · 14 replied
Average response time 12 minutes
Sentiment this week 92% positive
Cleanliness trending up
New review, 7:02 AM: 4.6 on Booking.com, reply drafted and ready to send
Response rate, last 30 days 100% ↑
Up from 61%
Top guest theme this month 38 mentions
Staff friendliness
Weekly owner report Ready to send
Channels connected: Booking.com · Expedia · Google, all synced
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The day

What a lean team actually spends the day on.

7 AM, review pile

A morning backlog spread across five different tabs

Every morning starts the same way: opening Booking.com, Expedia, Google, TripAdvisor and the inbox one at a time to answer last night's reviews by hand. Independent teams describe the manual process as simply not sustainable, and the backlog rarely actually clears before the next one starts.

With TrustYou CXPEvery review, on every channel, drafted and ready to send from one inbox before the coffee's cold.
2 PM, walk-ins and a growing backlog

Walk-ins at the desk, yesterday's reviews still unanswered

By early afternoon, walk-ins are lining up while yesterday's reviews sit untouched in the inbox. With no back office and no extra hands, a small team ends up choosing between the guest standing in front of them and the backlog that keeps growing behind the scenes.

With TrustYou CXPReplies stay drafted and ready in the background, so the backlog never gets to block the desk.
9 PM, the owner does the reports

One person, alone, pulling the numbers together

By evening, someone still has to pull together occupancy, sentiment and what guests actually said that week, usually the same owner who worked the desk all day. One operator managing reviews across five properties alone said there was simply no time left to look at any of it properly.

With TrustYou CXPReports build themselves in the background, so evenings go back to being evenings.
TrustYou CXP

One platform that runs reputation like a full department.

TrustYou CXP drafts every review reply and turns scattered guest feedback into a clear report automatically, so an owner or a two-person team gets the coverage a corporate office would normally staff for, without adding a single headcount.

Review Inbox · Riverside Inn
Booking.com 4.6★ · "Loved the staff!" Drafted
Expedia 4.2★ · mentions parking Drafted
Google 5.0★ · "Perfect stay" Drafted
TripAdvisor 3.8★ · slow check-in mentioned Drafted
14 reviews today · 14 replies drafted · one inbox.
Feature 01 · Response AI

Every reply drafted, from one inbox

Reviews arrive from Booking.com, Expedia, Google and TripAdvisor on their own schedules, and answering them one by one, tab by tab, is the part independent teams call unsustainable. Response AI drafts an on-brand reply for every review the moment it lands, across every channel, in one inbox, so a lean team reviews and sends instead of starting from a blank page fourteen times a day.

See how Response AI drafts every reply →
Ask TrustYou · Riverside Inn
How's cleanliness trending this month?
Cleanliness mentions are up 18% positive this month, driven by faster housekeeping turnaround.
What should I focus on this week?
Staff friendliness is your top theme, mentioned 38 times, keep highlighting it in replies.
Based on 14 reviews across 4 channels, updated live
Occupancy Sentiment Guest themes
One report, built automatically, every week
Feature 02 · Ask TrustYou

Real answers, without a data team

An independent owner rarely has a full-time analyst pulling occupancy, sentiment and guest themes into a usable report. Ask TrustYou does that work automatically, surfacing what guests are actually saying and how performance is trending in plain language, on demand. It's the same insight a corporate portfolio team would build by hand, generated for a single property or a handful of them without anyone opening a spreadsheet.

See how Ask TrustYou turns data into a story →
Complete the Platform

Everything a lean team needs, on the same platform.

CXP covers reviews and reporting. The rest of the platform slots in underneath it, so growth doesn't mean bolting on a new vendor for every new job.

TrustYou Agent

Answer guests around the clock, without a night shift

Guest questions don't stop when the desk closes, and an independent property rarely has anyone covering the overnight inbox. TrustYou Agent answers routine questions the moment they arrive, any hour, in the guest's own language, so nobody's waiting on a reply that comes after checkout.

Customer Data Platform

Know every returning guest before they check in again

A guest who has stayed three times still gets treated like a stranger when their history lives in three different systems. CDP brings every guest's stays, preferences and past feedback into one profile, so a returning guest gets recognized, and a small team can finally see who its best guests actually are.

Meta-Review

Put your real score on every booking channel

Price-sensitive travelers compare a property's score before they compare its rooms. Meta Review shows one verified score at the exact moment a guest is deciding, on the channels where that decision happens, so an independent property's reputation works as hard as a big brand's does.

The numbers

What running lean actually costs, and what it's worth fixing

Independent teams already know they're stretched. Here's what that pressure looks like in numbers, and what a platform doing the work of a department is actually worth.

Over half
Of hotels report being understaffed
Adding to the pressure a lean independent team already carries. AHLA, 2025-26 staffing survey.
+12.8%
Rise in labor cost per occupied room
During 2025, tightening the margin a small property has to defend without extra headcount. HotelData.com, Q4 2025 labor costs report.
18 to 25%
Of revenue spent on OTA commissions
At independent and boutique hotels, cited repeatedly as a squeeze on an already thin margin. TrustYou customer anecdote (internal finding, not an industry average).
5 hotels, 1 person
One operator managing reviews alone
Across five separate properties entirely alone, with no time left to answer everything. TrustYou customer anecdote (internal finding, not an industry average).
Ready When You Are

Get your evenings back.

See CXP run a full day in minutes.

Book a demo and watch every review get drafted, every report get built, and every evening stop being reports night.

Book a demo